Imagine having been positioned in such a way that your prospects are almost desperate to do business with you? A marketing essential is positioning yourself and your business. You must create an environment where people WANT to do business with you. Where people are actually seeking you out because they perceive you as the most suitably qualified EXPERT in your industry!
Yes, you do need to do a good job and delight your clients, so they will refer you. But how do you build this positioning and credibility?
When you want to expand rapidly, or when you take on a new market or move into a new town/city or country, you don’t really have the time to build your reputation. It could take years! You want business NOW! Right?
There is another way, other than simply cold calling! Cold calling can be tedious, time consuming and demoralising! Yes, we can generate leads for you online too. And this is great, but you also want those leads (that are cold by the way) to be warm by the time they talk to you.
Imagine if, by the time your prospects get to talk to you, they are already warmed up. That they already perceive you as an authority, instead of having to convince them about how good you are, and why you represent better value than the next guy (or gal) who want to get down to guiding them in solving their problem – so how much it’s going to cost them is simply incidental!
How much do you think this would be worth to you? Imagine what a difference it would make to your business!
We have a great solution to this dilemma, with our new Media Citation Service.