There are 3 ways to appear on Google’s front page search results. These are as follows:
- Google Ads, typically the first 4 and last 4 entries on a Google Search page.
- Google my business listings, shows the top 3 business listings in a maps section in the geographic area being searched or where you are searching from.
- Google natural or organic search results
Please see the image below for the different sections on a typical Google search:
In the above image we searched for solar solutions Midrand. (Midrand is a suburb/town). First to appear is the Google Ads section. We covered Google Ads in the previous article.
Above is the Google maps section – or Google My Business Listings. Please note it is essential to be the first 3 that appears here – very few people click on “More places” to see more of these listings!
The process to appear here is called local search engine optimization, and takes some months to appear as one of the top 3 listings.
The last section to appear, are the Google “organic” listings. To appear here involves a process called search engine optimization. This can take months, or even more than a year, depending on the competitiveness of keywords.
For this search, JM & Sons Solar appears in each of these sections.
A great strategy is to run Google Ads in order to immediately generate leads, while search engine optimization is done for the Google My Business section and organic listings.
To find out what would work well for your business, contact us by filling in the form.