• Landing Pages – The Difference Between A Successful And Struggling Campaign

    Today we will cover landing pages. A landing page is a specially developed page that promotes a narrow aspect of your business or practice. For example, if you are a lawyer, you could have a landing page specifically targeting people who are interested in motor vehicle accident claims, but not all the aspects of your […]

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  • Infinitely Increase Your Audience With Retargeting / Remarketing

    In this post I’m going to focus on a very powerful concept called re targeting and how you can use it to your advantage! Let’s assume you have someone visiting your website; they have somehow found it online, whether via a Google Ads campaign or by simply getting to your web site. When this person […]

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  • The Magic Of Auto-Responders

    Today I’m going to talk about auto-responders and how to automate communications to your clients and prospects. An auto-responder is an emailing tool that enables you to schedule and send out a series of emails at pre-determined intervals. You can also use the tool to send out a mass email to a mailing list. It […]

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  • Measure Your Marketing With Call Tracking

    Why is call tracking so important? More than 60% of people nowadays search online from a mobile device, especially a smart phone. When people search from a smart phone, they want to engage immediately – they prefer calling a number than filling in a web form, and waiting for someone to call back! I was […]

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  • The Power of Google Adverts

    Today I would like to talk about Google Adverts and why “Bigger is Better”! (as far as adverts are concerned anyway).
    Let’s dive right in by looking at the following two adverts that come up when searching for a divorce lawyer in Las Vegas: (This example is applicable for ads anywhere in the world). As you can see the top advert shows 3 lines visible, and the bottom one shows 6 lines.

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  • How To Make Video Content Work For Your Business

    In my 10 year experience in online marketing, I have witnessed time and again business owners who are overwhelmed by ever-changing and expanding online marketing techniques. In this series we are bringing you some great tips in using online marketing to secure more potential clients for your business. We trust you will enjoy these – we will keep them short.

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