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Generate A Bigger Facebook Audience

In our last episode, we discussed how to target your prospects on Facebook using “Audience Insights“. Today, I would like to cover something that’s very interesting and powerful. If you have an existing list of customers and contacts, you can upload these onto Facebook into what is referred to as a “custom audience”. Why would […]

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How To Target A Great Audience On Facebook

In the last article, we discussed the merits of Facebook Advertising, and how it is different to Google Ads. Let’s now focus on how you can find the right audience to advertise to on Facebook. There are several very powerful methods to target, but let’s start with Facebook “Audience Insights”. Facebook has a powerful feature […]

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Do People Stay On Your Website?

Let’s cover some important website aspects today! There are many misconceptions when designing and creating websites. Here are some tips to get users to stay on your website. Speed If a site is too slow your audience will leave quickly. They will also not bother looking for further information and browse other pages. The entire […]

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Landing Pages – The Difference Between A Successful And Struggling Campaign

Today we will cover landing pages. A landing page is a specially developed page that promotes a narrow aspect of your business or practice. For example, if you are a lawyer, you could have a landing page specifically targeting people who are interested in motor vehicle accident claims, but not all the aspects of your […]

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Infinitely Increase Your Audience With Retargeting / Remarketing

In this post I’m going to focus on a very powerful concept called re targeting and how you can use it to your advantage! Let’s assume you have someone visiting your website; they have somehow found it online, whether via a Google Ads campaign or by simply getting to your web site. When this person […]

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The Magic Of Auto-Responders

Today I’m going to talk about auto-responders and how to automate communications to your clients and prospects. An auto-responder is an emailing tool that enables you to schedule and send out a series of emails at pre-determined intervals. You can also use the tool to send out a mass email to a mailing list. It […]

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