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Making Sense of Online Marketing Options – Google Ads

This week in our series Making Sense of Online Marketing Options, let’s discuss Google Ads. More specifically I would like to cover paid search ads in general. This would include Google Ads and Bing Ads. Google Ads are really great! It is the quickest way to be found when people search for something specific. However […]

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Making Sense of Online Marketing Options – LinkedIn

In this article in my series of “Making Sense of Online Marketing Options”, I would like to discuss LinkedIn as a marketing tool. LinkedIn is a powerful business to business platform and it can be used as a very effective way of reaching almost anyone in the world! There is no other platform where you […]

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Making Sense of Online Marketing Options

Do you often get confused between the myriad of different digital marketing options? How do you figure out what will work best for your business or practice? How do you navigate between the advantages and disadvantages of the different channels and strategies? In this series we will be covering each of the following and more […]

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Generate A Bigger Facebook Audience

In our last episode, we discussed how to target your prospects on Facebook using “Audience Insights“. Today, I would like to cover something that’s very interesting and powerful. If you have an existing list of customers and contacts, you can upload these onto Facebook into what is referred to as a “custom audience”. Why would […]

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How To Target A Great Audience On Facebook

In the last article, we discussed the merits of Facebook Advertising, and how it is different to Google Ads. Let’s now focus on how you can find the right audience to advertise to on Facebook. There are several very powerful methods to target, but let’s start with Facebook “Audience Insights”. Facebook has a powerful feature […]

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Do People Stay On Your Website?

Let’s cover some important website aspects today! There are many misconceptions when designing and creating websites. Here are some tips to get users to stay on your website. Speed If a site is too slow your audience will leave quickly. They will also not bother looking for further information and browse other pages. The entire […]

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Landing Pages – The Difference Between A Successful And Struggling Campaign

Today we will cover landing pages. A landing page is a specially developed page that promotes a narrow aspect of your business or practice. For example, if you are a lawyer, you could have a landing page specifically targeting people who are interested in motor vehicle accident claims, but not all the aspects of your […]

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