• Options to Appear on Google Search

    There are 3 ways to appear on Google’s front page search results. These are as follows: Google Ads, typically the first 4 and last 4 entries on a Google Search page. Google my business listings, shows the top 3 business listings in a maps section in the geographic area being searched or where you are […]

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  • Making Sense of Online Marketing Options – Google Ads

    This week in our series Making Sense of Online Marketing Options, let’s discuss Google Ads. More specifically I would like to cover paid search ads in general. This would include Google Ads and Bing Ads. Google Ads are really great! It is the quickest way to be found when people search for something specific. However […]

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  • Making Sense of Online Marketing Options – LinkedIn

    In this article in my series of “Making Sense of Online Marketing Options”, I would like to discuss LinkedIn as a marketing tool. LinkedIn is a powerful business to business platform and it can be used as a very effective way of reaching almost anyone in the world! There is no other platform where you […]

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  • Making Sense of Online Marketing Options

    Do you often get confused between the myriad of different digital marketing options? How do you figure out what will work best for your business or practice? How do you navigate between the advantages and disadvantages of the different channels and strategies? In this series we will be covering each of the following and more […]

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  • Generate A Bigger Facebook Audience

    In our last episode, we discussed how to target your prospects on Facebook using “Audience Insights“. Today, I would like to cover something that’s very interesting and powerful. If you have an existing list of customers and contacts, you can upload these onto Facebook into what is referred to as a “custom audience”. Why would […]

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  • How To Target A Great Audience On Facebook

    In the last article, we discussed the merits of Facebook Advertising, and how it is different to Google Ads. Let’s now focus on how you can find the right audience to advertise to on Facebook. There are several very powerful methods to target, but let’s start with Facebook “Audience Insights”. Facebook has a powerful feature […]

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  • When To Use Facebook Ads

    In our past articles in this series we have mainly covered Google Ads as the top way of creating responsive high quality leads. Google Ads is really great to find prospects that are looking for your services right now. However sometimes there are not enough people specifically searching for your service right now. It is […]

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  • Do People Stay On Your Website?

    Let’s cover some important website aspects today! There are many misconceptions when designing and creating websites. Here are some tips to get users to stay on your website. Speed If a site is too slow your audience will leave quickly. They will also not bother looking for further information and browse other pages. The entire […]

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  • Online Marketing Strategy In A Nutshell

    I trust you have been enjoying our series so far? I would like to summarize a strategy for your online marketing efforts today, and then we will expand on some of the concepts we have not yet covered later in the series. We have already mentioned that Google ads is great to create an immediate […]

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  • SEO Vs. Google AdWords

    Let’s discuss the advantages and disadvantages of Search Engine Optimization as opposed to Google Ads. Google displays Google ads on the first 3 or 4 lines after a search. Below the first 3 or 4 lines is what is termed “organic search results”. To get a high ranking here, you need to have a web […]

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